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Dandie
Dandie was a project done at Hudson Valley Community College. The goal was to make a mock business that involved the creation of cell phone cases.
Dandie features different phone case covers that are meant to feel lightweight in the hands of the consumer. The motto, "Always Weightless" holds true with cases that protect your phone while still looking stylish.
Dandie
Objectives
Create business idea with product design people will find attractive. Make mockup of product that will show off designs.
Make logo design that can be used with various color combinations. Create logo that is not over complicated and can be used with more detailed backgrounds.
Find a good typeface to compliment the logo. Focus on a how Serif and San Serif that works with the logo.
Type Process
I tried various typefaces to see how the design flowed with the logo and by itself. I really loved the flow of the serif fonts versus the straight edges of San serifs.
Font: Monotype Corsiva
I choose the Monotype Corsiva due to variation of then and thick strokes giving the logo more personality. I felt that the readability was also an important factor that people would recognize when looking at the product.
Logo Design
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