top of page

Sugar and Spice

New U is a project created at SUNY New Paltz. The goal was to create an interactive app that helps keep track of daily health habits as well as giving possible diagnoses through information provided in the app. 

New U features a personalized and tailored app to help reach one's goals. New U gears the user's attitude toward achieving health goals through positive thinking and reinforcing scientific facts about health. New U keeps track of sleep, steps and heart rate by syncing with your smart phone or watch. 

mock 2 page wood.jpg
Square_Signboard.jpg
White_Mug_Mockup.png
bag mockup.png
gc.png

Objectives

Create a restaurant business that incorporates the local community through the food. Use the vibrant energy of Miami to inspire a food menu. 

Gear the branding towards a hyper feminine focus. Inquire bright color palette and branding that attracts young females in early their early 20's and 30's. 

Make a logo for people to connect with that includes the tropical location along with an upbeat color scheme. 

Mood Board/ Inspiration

Thesis work in progress (1).jpg

Inspiration for what the inside of the restaurant looks like along with the food. 

Examples of possible menu and logo design inspiration. 

Thesis work in progress.jpg
Thesis work in progress (2).jpg

Logo Development 

Problem

One of the biggest challenges was creating a logo that reminded me of the constant energy of Miami. I wanted to include a logo that shows one can enjoy the Miami sun and water from a night out. 

Approach

I tried to bring the idea of the sun, water, and a exciting font into the logo. I tried many iterations until I reached one that I feel is suitable for Sugar and Spice restaurant. 

Tequila Talks.jpg
Thesis work in progress (3).jpg
sugar logo color.png

Final Logo Pick

logo ss.png
filled in logo.png

Web Banners for Promotion

banner 330x600-01.jpg
Long banner-01.jpg
facebook ad size-01.jpg
square banner-01.jpg

Style Guide 

Colors for Logo

#ffdbeb

#c2d9db

#ec82a8

#231f20
 

#e3b2ae

Typography

Header 1

Chaparral Pro Bold
point size: 112 

Sloop Script Pro Bold point size: 45  

Header 2

Header 3 

Chaparral Pro Light point size: 22  

Paragraph 

Chaparral Pro Light point size: 12  

Chaparral Pro Light point size: 14  

Numbers

bottom of page