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Sugar and Spice
New U is a project created at SUNY New Paltz. The goal was to create an interactive app that helps keep track of daily health habits as well as giving possible diagnoses through information provided in the app.
New U features a personalized and tailored app to help reach one's goals. New U gears the user's attitude toward achieving health goals through positive thinking and reinforcing scientific facts about health. New U keeps track of sleep, steps and heart rate by syncing with your smart phone or watch.
Objectives
Create a restaurant business that incorporates the local community through the food. Use the vibrant energy of Miami to inspire a food menu.
Gear the branding towards a hyper feminine focus. Inquire bright color palette and branding that attracts young females in early their early 20's and 30's.
Make a logo for people to connect with that includes the tropical location along with an upbeat color scheme.
Mood Board/ Inspiration
Inspiration for what the inside of the restaurant looks like along with the food.
Examples of possible menu and logo design inspiration.
Logo Development
Problem
One of the biggest challenges was creating a logo that reminded me of the constant energy of Miami. I wanted to include a logo that shows one can enjoy the Miami sun and water from a night out.
Approach
I tried to bring the idea of the sun, water, and a exciting font into the logo. I tried many iterations until I reached one that I feel is suitable for Sugar and Spice restaurant.
Final Logo Pick
Web Banners for Promotion
Style Guide
Colors for Logo
#ffdbeb
#c2d9db
#ec82a8
#231f20
#e3b2ae
Typography
Header 1
Chaparral Pro Bold
point size: 112
Sloop Script Pro Bold point size: 45
Header 2
Header 3
Chaparral Pro Light point size: 22
Paragraph
Chaparral Pro Light point size: 12
Chaparral Pro Light point size: 14
Numbers
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