top of page
Sugar and Spice
Sugar and Spice is a project created at SUNY New Paltz during my last semester. The goal was to create a restaurant brand that included a menu, logo design and products.
I was highly inspired by a personal trip to Miami, Florida with friends. The objective was to capture the fun and excitement that Miami brings to people of all ages. I chose to focus on a brand that brings a hyper feminine aesthetic mixed with adult humor throughout the restaurant brand.
Objectives
Create a restaurant business that incorporates the local community through the food. Use the vibrant energy of Miami to inspire a food menu.
Gear the branding towards a hyper feminine focus. Inquire bright color palette and branding that attracts young females in early their early 20's and 30's.
Make a logo for people to connect with that includes the tropical location along with an upbeat color scheme.
Mood Board/ Inspiration
.jpg)
Inspiration for what the inside of the restaurant looks like along with the food.
Examples of possible menu and logo design inspiration.
.jpg)
Logo Development
Problem
One of the biggest challenges was creating a logo that reminded me of the constant energy of Miami. I wanted to include a logo that shows one can enjoy the Miami sun and water from a night out.
Approach
I tried to bring the idea of the sun, water, and a exciting font into the logo. I tried many iterations until I reached one that I feel is suitable for Sugar and Spice restaurant.
.jpg)
Final Logo Pick
Web Banners for Promotion
Style Guide
Colors for Logo
#ffdbeb
#c2d9db
#ec82a8
#231f20
#e3b2ae
Typography
Header 1
Chaparral Pro Bold
point size: 112
Sloop Script Pro Bold point size: 45
Header 2
Header 3
Chaparral Pro Light point size: 22
Paragraph
Chaparral Pro Light point size: 12
Chaparral Pro Light point size: 14
Numbers
bottom of page